Are You Using Trackable Links On your Marketing? Raise Your Marketing ROI

Smart marketers know that the single strategy to properly measure their marketing and know what works and what would not work – is to leverage analytics. However, analytics can only be seen if you’re using trackable links to grasp what everyone is and aren’t clicking.

Sure you will get a fine measure of detail about your site visitors, using Google Analytics. But what about other areas of your marketing – can you track every aspect of your marketing message?

e-commerce merchant springbot offers some pointers on why it’s necessary to properly track your marketing solutions.

1.    Use eCommerce focused tools: There are many tracking tools available for monitoring everything from social media, sentiment, goals and more. However, an eCommerce specific tracking tool provides owners with deeper and broader insights into every interaction with their brand through a streamlined dashboard with the metrics that matter to them the foremost, like which trackable links are increasing traffic, conversions and ultimately driving revenue.

2.    Implement tagging functions: To raised serve their customers, online merchants must know the way their audience responds to the several product and category links. Through tagging, online merchants can better understand what kind of call-to-action, content piece or author works best for every channel. For instance, are Facebook fans more attentive to funny or educational posts? What sort of engagement do promotional tweets generate? Who creates the perfect posts? Examples of popular tags include: funny, educational, promotional, or new product. Many stores also tag the name of the writer to create an internal competition to choose who has the best impact.

3.    Identify the ROI across campaigns: For repeated marketing success, merchants want greater than campaign analytics or email open rates. They would like to grasp the ROI by determining which links are clicked (or ignored), and notice the sales driven by those links. That is especially important for campaigns across multiple social media channels and other internet marketing efforts akin to emails, newsletters, blogs and more. Real-time insights enable merchants to reply quickly by adjusting campaigns to market changes and customer demands.

4.    Leverage detailed insights: Industry specific tracking tools enable online business owners to trace marketing efforts with relevant and detailed metrics. Retailers want to know greater than what number of times a link was viewed. They need to grasp who viewed the link, where that viewer is coming from, the subsequent actions that passed off, even if that link drove site traffic, and if the link ended in a purchase order. Without the precise tracking tools in place beforehand, it’s nearly impossible to ascertain the ROI of a particular link.

5.    Get a comprehensive marketing overview: Through the years, trackable links paired with other marketing insights will provide retailers with a comprehensive investigate the goods customers are purchasing, the suitable channels to take advantage of and the categories of offers they’re most all for. By understanding the ROI of every link, retailers can develop highly targeted marketing campaigns to extend brand loyalty and ROI.

A springbot case study reads:

“Although overall sales were successful, online retailer Country Club Prep (CCP) found it increasingly difficult to trace the result of their affiliate marketing online efforts and turned to Springbot, an eCommerce marketing platform provider that helps online stores grow their revenue.

Within a five month period, CCP increased site traffic by 912 percent and saw a rise in revenue by three fold. CCP’s targeted email campaigns exceeded expectations with a 2,294 percent ROI for segmented email campaigns and a 1,886 percent ROI from the trackable links.”

What are other options for better tracking your marketing and ecommerce efforts?

  • Use sales and marketing software from Infusionsoft .
  • Use email marketing from Constant Contact
  • Use social media engagement from Hootsuite.
  • Build social media engagement campaigns with GroSocia l.

PS – Marketing expert and Brooklyn dojo owner Carmen Sognonvi tracks her business metrics so well she’s been ready to determine which sign up her martial arts school gets the foremost response.

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