Business Intelligence is the Icing at the Cake for a native Bakery

Most businesses collect information on their customers. But many could be blind to how valuable that information may be. Using the info effectively could be the important thing to identifying your best customers and understanding a way to serve them better. It may even be the major to growing what you are promoting by increasing sales or cutting unnecessary costs.

Here’s what happened with regards to Butter Lane , a specialty bakery with a spotlight on cupcakes and locations within the East Village, Ny city and Park Slope in Brooklyn.

Co-Owner Pam Nelson says the corporate has always collected information on its customers and had a pretty large customer database. But that database was used primarily simply to send out email blasts beforehand. On the time, no practical option existed for separating out Butter Lane’s best customers for special attention or more customized marketing.

Also the corporate has participated in three Small Business Saturdays to this point. But Nelson says the corporate has up to now also had no way of telling what number repeat customers were gained consequently. Thus, there was no solution to determine whether any extra investment related to participation is getting an outstanding return — before, that may be.

Gain More Insight Into Your Customers

Over the last year, Butter Lane has made a transformation. The corporate was using a business intelligence application from Swipely to collect data on its customers . And they’re going to use this knowledge in a completely different way. Swipely integrates with point of sales technology utilized by established retailers, restaurants, bars, salons and similar businesses.

The company says it tracks mastercard numbers to tackle first time from repeat customers. ”And that’s an enormous deal for us, just commonly,” said Nelson in a up to date phone interview with Small Business Trends.

The new tracking allows Butter Lane to determine what special events, offers, or other marketing efforts lead to greater earnings and in increased numbers of return customers.

Today, Small Business Saturday, Butter Lane is launching a brand new loyalty program so one can use customer data to achieve much more insight and grow its business at the similar time. Customers entering either of the bakery’s locations today can be prompted to join this system by text or on an in-store iPad. Butter Lane will then be capable to track customers by name each time they make a mastercard purchase.

butter lane bakery

Customers gets cash back rewards the more they spend. Nelson says customers might also receive those rewards within the kind of free products like cupcakes or other goodies.

So Butter Lane has found a good way to reward its best customers automatically and maybe encourage them to maintain coming back.

What Customer Data Tells You

But that’s not the sole thing Butter Lane can do with the improved data the corporate might be collecting. Matthew Oley, Vp of Sales and Marketing for Swipely, says data collected on customers can be utilized to be informed many stuff a couple of business.

For example, by collecting data for your customers through loyalty programs, you are able to discover what services or products they like and which customers are likely to spend above a definite threshold. You need to use this knowledge to segment your customer list and target specific customers with offers most appropriate to them.

By importing outside data you’re able to determine whether other factors like climatic conditions or maybe social media campaigns or mentions affect your corporation. You may also use that social media data to trace your average Yelp score or stay alongside of the most recent social media mentions about your organization.

It’s also possible to import social media data for a number of your major competitors to check along with your own. Track the quantity of economic during a slow time of day to determine whether it is sensible to remain open that extra hour. Or experiment to determine whether expanding your hours boosts revenue or selection of return customers — or both.

Bottom line: The more you realize about your customers the higher. So decide how you can collect and utilize that data within the way most desirable for you.

Images: Butter Lane Bakery

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