Essentially the most Interesting Man within the Franchise World – Here’s Why

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Opening a pizza restaurant franchise isn’t precisely the most unusual business idea. But James Markham found the way to make his business, Project Pie , stand out within the franchise world.

Franchises are frequently considered to be “cookie cutter” businesses. But Project Pie is the “anti-chain chain,” in line with Markham. Rather than using the common-or-garden franchise model, Markham encourages all of Project Pie’s franchisees to create their very own unique restaurants.

No two Project Pie locations look an analogous. The restaurants just use the identical ingredients, pizza ovens, and coaching manuals.

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Markham’s goal is to have each Project Pie location look, feel, and smell like its own independent restaurant. But that doesn’t mean that he isn’t thinking about the event of every franchise location.

While he does make sure that each location upholds the Project Pie brand, he also wants each franchisee to be occupied with the creative process. And due to that, he’s very deliberate in selecting franchisees. He said in a phone interview with Small Business Trends:

“Consumers want authenticity. And the authenticity in our brand carries through to every of our franchises. We get a lot of persons who come to us and need to open 20 stores, and they’d have an enormous checkbook but they don’t really get the texture we’re attempting to create. We wish to find the precise people and the perfect personalities that actually mesh with our brand.”

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Because of that selectiveness and authenticity, Markham said there’s a undeniable unexplainable quality that holds all of the locations together, although they aren’t run by an analogous people and don’t feature a similar designs.

That overall feel, he said, is what truly sets Project Pie except the myriad competitors inside the fast casual pizza market. Markham is not any stranger to the pizza business after opening Mod Pizza in Seattle and Pieology in California. He said the most important compliment he can receive is when someone can’t explain exactly what that is that they prefer about Project Pie.

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Project Pie currently has 5 franchise locations within the U.S. and six within the Philippines, with 20 more expected to open by the top of 2014.

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