Home Depot Had No Ice Salt. 7-Eleven Did. Lesons In Small Business Customer support

i used to be on the lookout for “ice salt” to organize for the arrival snow this weekend. As happened a couple of weeks ago, Home Depot, Shopright and other big box retailers had no salt.

I went to 7-Eleven, as I did last week, and so they had tons of salt.

The franchise owner told me that he knows his customers and works hard to make sure he has in stock what they want.

Why can’t big companies do that more consistently, especially for items which are in high demand at only certain times – like salt – days before a snow storm?

Step number 5 of Infusionsoft’s  (multi functional online sales and marketing small business software) Lifecycle Marketing is “deliver and delight” . In the event you delight your customers – they’ll always get back for more and tell others about you too!

I discuss this in a brief video below or here –  http://www.youtube.com/watch?v=LSXjJtiUZaw

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