How one can Create a Facebook Fan Page

Among social media networks, Facebook is the undisputed king. A whopping 3.2 billion likes and comments are posted at the social media site daily, in keeping with data collected by Media Bistro.

The site now has 1.15 billion active users monthly with about 699 million people going online daily.

Here’s the way to leverage these users with a Facebook page which will build fans and customers.

How to Create a Facebook Fan Page

Creating your Facebook fan page is step one in Facebook marketing. Create a Facebook Fan Page in order to be in contact together with your customers. Use the channel to construct your brand and to realize the power to reply quickly to customers’ comments, feedback and questions.

create a facebook fan page

Here’s a feature overview (courtesy: Facebook Pages). When completed, your Facebook fan page should appear to be this:

create a facebook fan page

Your Facebook fan page have to be a dynamic and interactive digital hub to your brand. Here’s the way to start.

Step 1: Choose a class and a Page Name

Choosing the suitable category and page name helps your fans, customers, and prospects to search out you easily. It also lets people who don’t learn about you find instantly who you’re and what you do. Choosing the right category and page name also helps with SEO (seo) and makes it possible for extra visibility and traffic from se’s.

Here are the six kinds of fan pages you may choose between on Facebook:

  1. Local Business or Place
  2. Company Organization or Institution
  3. Brand or Product
  4. Artist, Band, or Public Figure
  5. Entertainment
  6. Cause or Community

Marketing site MarketingGum.com has more on what each variety of page means and the way to pick the best one. But unless you’re an artist, musician, public figure or within the entertainment industry, you’ll probably be choosing among the first three.

Important: You’ll be able to change the name and category of your Facebook fan page afterward, but you can’t change the kind of page, so choose carefully.

Step 2: Add Logo and Other Images in your Fan Page

Next, you’ll wish to load your logo and a few images. Assume you’ve been marketing your online business for it slow across multiple channels. You’ll desire to keep your logo consistent. Your photos should give visitors an instant understanding of your online business and the goods or services you provide.

Check out how major brands like Louis Vuitton , Windows and Coca Cola have used logo and photos to construct their brands.

Step 3: Fill within the Details. Let the area Know What Your Page is About

Fill within the basic information regarding your online business and add your website URL. Consider Facebook as a social window for your business. What you write here helps create first impressions. So use the appropriate personality and voice to symbolize your enterprise well.

Step 4: Tweak the URL for a More Memorable Facebook Address

Facebook automatically promises a dedicated URL on your Facebook fan page. However, the unique one (default URL) is a mishmash of numbers, characters, and bizarre symbols nobody would ever remember. Instead, claim your Vanity URL and alter the address of your page to be more descriptive of your corporation. This may provide help to remember and to advertise afterward.

Step 5: Work on a canopy Photo

Think of canopy photos as flexible billboards. You’re able to change the photo as frequently as you love. The same old size for the duvet photo is 851 by 315 pixels. And it’ll be the primary impression visitors get of your brand on Facebook. Listed here are many of the choices you could consider:

  • Pictures of folk using your product.
  • Custom graphics or photos that tell a narrative about your corporation or brand.
  • Other materials regarding your services or products: Album artwork for musicians, a menu for restaurants, etc.
  • A creative blend of pictures and graphics, perhaps incorporating both the canopy photo and logo image, that tells something interesting about your small business or just attracts attention.

Want more inspiration? Look into these creative examples of Timeline cover photos from Social Media Examiner.

Get to Work in your Fan Page

Building Your Timeline and Writing Your Posts

The Facebook timeline in your fan page is on the heart of engagement and brand building to your business. It really is where all of it starts.

Andrea Wahl 0 has 0 a couple of good examples of ways some businesses use timelines effectively. Facebook has added some new features reminiscent of the power to “pin posts” and to showcase larger stories with extra large photos, videos and links to drive more engagement.

1 create a facebook fan page 1

You can add a “star” to focus on important stories otherwise you can hide/delete stories in case you decide to not display them to your timeline.

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You may also set milestones to define your key moments in history: Your startup date, your achievements, new branches, etc. You furthermore may be able to add specific milestone photos (843 by 403 pixels) with a view to use visuals for image enhancement.

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Keep Track of Engagement

As you go about posting information, tips, and updates, photos, and milestones and responding to comments out of your new fans, you’ll also are looking to control how your engagement progresses through the years. Facebook provides you your complete tools it’s worthwhile to study engagement.

To start with, your friend activity snapshot will give you an overall check out what number of of your folks like your page. You could possibly decide to invite more people in your network once you think they’ll take advantage of it. For your “Friend Activity” feed, you’ll also get to understand what others must say about your enterprise.

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Your Facebook fan page admin panel will appear to be the snapshot below, with notifications, messages, insights at a look, new “like” or “fan” notification box, and a separate link to view your page insights intimately (discussed below):

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Facebook also will give you the way to manage your posts and content through the years. You can manage all of your posts (including those you decide to cover) from a central location. You are able to filter stories by year or type, or edit, delete, or star posts. You may as well decide to review timestamps and confirm your posts accurately appear under respective milestones.

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Promote Your Facebook Fan Page

Once your Facebook fan page is live, it’s time to let the arena know. Facebook provides you with several methods to promote your fan page. You could “invite friends” or “promote your page” using paid advertisements targeted to other users.

Your Facebook fan page, like all other digital property you own, has value on its own.

So, it is sensible to advertise and market your fan page much like you’d promote a site. Justin Wise of Social Media Examiner 7 reveals 7 20 alternative ways to advertise your fan page. The people at Under30Ceo.com 8 have 8 another 7 how one can promote your fan page totally free.

Ann Smarty also 9 has 9 some advice to assist promote your Facebook fan page and get plenty of fans in a post at Search Engine Journal.

Of course, possible go full-steam ahead on promotions (discussed intimately below): Do guest blogger outreach programs, launch webinars, give away free reports or whitepapers, get into conversations on other Facebook fan pages.

You can join groups within and out of doors of Facebook, “like” other sites in hopes they may come again to “like” your page, or even use offline promotions to get the word out.

Promotion > Exposure > Fans > Reach and engagement > Business.

Super Tips about Facebook Fan Page Promotion

It’s easy to establish a fan page but it’s incredibly hard to grow your fan page to arrive a degree where you get pleasure from engagement, conversations, and the community. It’s all about building at the “like” button. Listed below are a couple of “super tips” to assist promote your fan page. But before you start, it’s important to achieve this:

We live in a trust economy, as Gary Vaynerchuck of VaynerMedia puts it. To earn customers’ trust, you’ll want to give them value first (often without cost).

Use Webinars to spice up “Likes” and Engagement

Webinars aren’t for selling. They’re for providing information and price. They’re to motivate, educate, and train. Use webinars to “wow” your audience with information and price. Then ask them to “like” your Facebook page afterwards.

Cross-Promote

Place social media buttons or links within every email campaign. Print out links in your Facebook fan page on all of your offline marketing campaigns. Remember to include links for Facebook fan pages to your podcasts and videos.

Guest Blog for “Likes”

Marketers have taken to guest blogging as a sort of outreach since you can leverage visibility on another popular blog. That always implies that guest bloggers get extra traffic, credibility, exposure, or even conversions. Guest blogger outreach programs were used for promoting blogs, businesses, and internet sites.

But using a guest blogging opportunity to drive traffic on your Facebook page is another choice.

Distribute traffic equally in your fan pages and your website properties to get a higher return out of your guest blogging campaigns.

Launch Offline Events

Launch events on 0 Eventbrite 0 and begin launching events locally with regards to your expertise. Be sure you promote your Facebook page on the event and inspire those getting to visit and “like” it too.

How to Make Facebook Fan Pages Stick: Adding Bells and Whistles

Another wonderful means to advertise your small business using Facebook is to make use of contests, videos and giveaways to drive engagement in your page. You are able to take a DIY (do-it-yourself) approach or find some special apps to make these events easier to carry and promote.

Below is an inventory of tools which will help:

1 North Social 1

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North Social has varying plans with apps including mobile sweepstakes, mobile coupons, and mobile signups (to leverage the indisputable fact that Facebook is enormous on mobile too). The regular apps include Instagram, deal shares, video channels, showcase, “show and sell”, “Twitter feed”, “ sign in page”, pages to make those “first impressions”, and lots more and plenty more.

Note: There’s a workable plan here for almost any fan page. When you’ve got multiple fan page to regulate, you’ll must seriously look into special plans for massive companies or agencies.

3 Heyo 3

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Heyo, once called Lujure, provides an app that helps you launch promotions, deals, and contests. Using a drag-and-drop wizard, you are able to create fan pages that engage, interact, or even even dazzle your fans.

5 Social Candy 5

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Social Candy has apps for running quizzes and sweepstakes, sharing content and coupons, and holding photo contests.

7 WildFire 7

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WildFire features interactive campaigns, large-scale analytics, and targeted advertising. Though it really works for a lot of varieties of businesses, it’s clearly meant for firms and agencies that manage multiple brands.

9 MarketingGum 9

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Marketing Gum has apps enabling email opt-in, surveys, sweepstakes, photo contests, and plenty other features to enliven your fan page. With a much more affordable pricing 1 plan 1 , it’s the cheap alternative for bloggers and small businesses.

Use Metrics to Measure Success

Facebook will give you Insights – its built-in metrics tool – that will help you check at the progress, engagement, and growth of your fan page. Diana Urban on Ustandout.com 2 provides 2 a helpful post about easy methods to use Facebook insights to measure and analyze your fan page.

Often, you’ll need greater than just Facebook insights. an incredible suite of free and paid tools are available in. They include 3 PageViral 3 , 4 Social Crawlytics 4 , and so on.

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