How one can Take Your Brand from Boring to “Brand Famous”

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Summary

Brand Famous is a book that delivers classic marketing advice in a colourful manner with a fresh new solution to building your brand.

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How’s your brand doing?  I’ll bet you don’t know, or even you don’t think your enterprise doesn’t need some fancy brand.  In either case, this isn’t excellent news for the success of your small business.  Don’t kid yourself, branding is very important. Regardless of how big, how small or how insignificant you observed branding is.

Why Does Branding Matter Most?

Branding matters because it’s hard to get customers to purchase from you in the event that they don’t know you exist and the way you may help them.  This is the principle message behind a book I’ve recently received to study called Brand Famous: How you can Get Everyone Talking About Your Brand by branding maven, Linzi Boyd ( @Linzi_Boyd ).

Another question you could possibly ask is why achieve this many small businesses ignore their brand?  Boyd suspects it’s because there’s a prevailing belief available in the market that brand building is a pricey process it really is strictly reserved for huge brands like Nike.

Well, get this!  Linzi Boyd says that it’s not that arduous to become a famous brand.  All you will need do is follow her tried and true process that she outlines on this book.

Ready, Set, Go Build Your Brand

The key to building your brand is understanding what it’s good to achieve along with your brand and knowing where you’re at the barometer of brand name fame,  Boyd actually has branding goals broken out into six different goals:

  • Market leader (like Nike).
  • A thought provoker (lika Malala).
  • A person of authority.
  • A Global Innovator.
  • A renown visionary.
  • An influential person.

I really love this approach because she’s incorporating personal brands in addition to corporate brands.  And after reading this list, it dawned on me that such a lot of folks think about branding inside the context of “market leader” and because we predict there’s no chance that our little business goes to become Nike inside the next ten years, we ignore branding.  This is a mistake.

Boyd has developed a “branding barometer” this takes you down a fast series of eight inquiries to assist you to decide exactly where your brand currently is, with the intention to start moving toward build your brand to precisely what you will have it to be.

Just to offer you a peek contained in the barometer, listed below are the eight questions or levels:

  1. You have a recognizable name or brand that everybody is talking about.
  2. You are regularly featured on a number of of the pages of a relevant print/digital magazine.
  3. Your product is well accessible through numerous retail stores, own stores or distribution networks — potentially globally.
  4. Celebrities/opinion formers are using it, promoting it or affiliated with it.
  5. Retail stores are championing it and making it the “must have” item/brand and everybody desires to stock it of their stores.
  6. Your high-profile events are being successfully written about throughout the pages of print/digital publications relevant on your industry.
  7. You have a waiting list to your product lines/services.
  8. You are a pacesetter on your sector/industry and are trendy for interviews, talks and appearances at high profile events.

Then the book takes you at the journey of moving your brand from boring to brilliant using Boyd’s 5-Step Process to “Stand Out Brand Success”.  Each of the stairs is a chapter and every chapter treats the work inside each chapter as a “game”.  It’s like she’s seeking to loosen up the method for you so you don’t surrender.

A word of warning here — there aren’t any new insights inside this book.  Don’t think that there’s anything inside this book which you haven’t seen before if you’ve read a marketing book, attended a marketing workshop, done anything remotely resembling a business or marketing plan — it really is exactly what you’re going to get on this book.

What makes this book fun and straightforward to work with is the colour.  Yes.  That’s correct — the colour.  The book is outlined using a neon orange color as an accent and have color through the book.  I’m not kidding once I say the words literally jump off the page and into your brain.

Boyd’s style is colorful too.  She actually makes the branding process fun.  And remember once I said that she distinguishes between other kinds of brands; global brands vs expert brands.  This is additionally what makes your having a successful brand almost attainable.

Can You truly Get Enough Branding Information — Nah

Look, in my view reading books on branding and marketing are like eating your favorite dessert. Everywhere you go, you order it and also you appreciate each for the special unique flavor that the chef brings.

Well, to me, branding and marketing books are a similar way.  While each has an identical basic ingredients, each expert brings their very own special ingredient to the combination that makes it well worth the consumption.

This is not any different. Brand Famous will shake up your brain and your brand – and get you moving toward brilliance.

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