Sign of the days: 9 Tips on how to Boost Retail Sales with Store Signage

After an extended, dreary winter, are you hoping to re-energize your retail store’s sales this spring? If that’s the case, try these tactics for using signage to draw customers into your store and get them to spend, spend, spend.

Clean It Up

Is your store’s main outdoor signage fresh, up-to-date and clean?

If your sign lights up, check to peer that it’s working properly. Nothing turns potential customers off like a burned-out sign. It sends a signal that the owners simply don’t care.

Check It Out

How does your store’s sign read from a distance?

If your location have been up and running for it slow, you could not have paid attention to how new businesses opening up nearby can steal the thunder from an indication that used to snatch all of the attention. Drive and walk by your location from all angles. Does your sign stick out from a distance, or do customers ought to get right next to it to determine it?  By that time, it’s too late and they’ve already driven by.


Does your sign clearly signal what you sell?

It’s great to be clever, but when your store name alone doesn’t indicate your product mix, maybe you will want a “sub-title” below your main sign. As an example, a brand new location opened in my neighborhood. According to its name, “The Joint,” i thought it was a medical marijuana dispensary (legal here in California) and steered clear.

Only once they post a sub-title under their main sign, “Chiropractic Services,” did I stop and test it out.

Draw Them In

If your retail store will depend on foot traffic, try putting sandwich signs or chalkboard signs at the sidewalk or outside the door to spotlight special events, sales and seasonal products.

Make sure you talk to local or mall zoning ordinances first, so that you don’t run afoul of any rules prohibiting signs that block exits or inhibit traffic.

Work Your Windows

You don’t must be the Manhattan Macy’s location to wow customers along with your store windows. Change them frequently with new displays to spotlight seasonal merchandise or sales.

Add signage on your windows to attract attention, but ensure it doesn’t block the view of the merchandise inside.

Don’t Forget the Basics

Are your store’s hours of operation, phone number and website URL clearly displayed at the door?

If customers stop by when you’re closed, providing this basic information can you should definitely still capture their business in a while.

Direct Traffic

Once you’ve enticed customers inside your store, use signage to direct their shopping patterns.

Identify aisles or displays with signage on shelves, hanging from the ceiling or perhaps decals at the floors that direct them to “New Products,” “Gift Ideas,” “On Sale,” or “Clearance.” Try luring them throughout the whole store by putting sale items inside the back in order that they must walk past tempting displays of full-price merchandise to get to the deals.

Use Images

Don’t limit your signage to words. Just as in social media, images get attention in-store, too.

Adding posters with eye-catching images and photos is a fun and affordable technique to change up your in-store displays.

Have a Banner Season

Hanging vinyl banners at the front of your store is usually a good way to promote seasonal events and sales without breaking the bank. Keep the wording general (“Spring Sale Now!”) in place of including specific dates or prices, and you’ll have the ability to re-use the banners each year.

What retail store signage tips have worked to get customers into your retail business?

Sign Photo via Shutterstock

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