Social Media Customer Care Company Raises $1 Million for Growth

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UK-based Brand Embassy , a corporation that gives management of social media mentions, recently raised $1 million in funding. The corporate currently has only 20+ employees, however the money may be used to take its service global and to expand its features.

Co-founder and CEO Vit Horky explains in a up to date post at the official Brand Embassy blog:

“We’ve opened offices inside the USA, Dubai, Portugal, Slovakia, Spain, and Latin America to enhance our offices in Prague and London. The partnership with new investors can help us expand our sales and product development team and launch new unique product features.”

Besides monitoring your company’s social media mentions, Brand Embassy places a huge emphasis on customer support. Managers can assign social media mentions to company employees (generally known as ambassadors) in an effort to respond. If the mention is a complaint and certain to achieve traction online, it truly is given high priority.

In the past few years, customers have increasingly abandoned toll-free telephone numbers, and instead taken to social media to praise a brand or complain. So businesses must focus more on monitoring social media everyday.  It should become quite a chore to maintain on top of all of the social channels separately. So having a dashboard where all of it comes together is a giant plus.

Vit says his company’s clients have handled over 7.5 million service issues via its service since 2012. Currently Brand Embassy primarily serves companies within the telecom and fiscal services sectors.

The company’s clients may include mainly larger brands for the time being like Vodafone, Telefonica O2, T-Mobile, General Motors and ING.com. But with professional packages starting at $70 per thirty days, it’s conceivable Brand Embassy could become an option for small boutique social media marketing firms with multiple brands to regulate.

If you’re involved in how Brand Embassy works, the corporate has released an 8 minute video, showing the most important features:

As brand management on social media becomes ever more important, Brand Embassy would seem to provide a more robust end service than tools like HootSuite, to illustrate.

Other services, like Socialbakers, offer variations on social media measuring and management for brands . Socialbakers also recently announced it had raised additional funding to expand its services.

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