Technology Doesn’t Need to Intimidate, If you purchase It With Thoughtful Planning, Says Brother Printer Exec

John Wandishin, VP of selling, Brother International  discusses how small business owners don’t should be intimidated by technology. He also advised not to buy technology without knowing what you should do with technology. Don’t simply by a tablet for the sake of purchasing i, for instance,  but have a transparent business purpose in mind for the way it’s going to help your small business.

Watch our discussion here – or below

Maybe you’re trying to update your email marketing software. Recall to mind WHY you wish to upgrade it and/or what the difficulty is that you really want the recent software to resolve.

Could or not it’s that you simply need training in using what you have already got? Maybe it’s that what you may have isn’t working well. Could or not it’s that the seller has upgraded software (or hardware) which may make what you have got operate better?

I met with John at the occasion of the discharge of Brother’s 5th annual small business survey

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