The Small Business Book Awards Judges are Passionate Business Bookworms!

book awards tablet image

As voting has now begun for the 2014 Small Business Book Awards , our dedicated panel of judges should be assessing the 100+ entries and selecting one of the best in each category. i presumed it’d be fun to perform a little Q&A with a number of our judges to get to grasp them.

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What was the trigger that launched you into being a small business owner?

Robert Brady,  Head PPC Wizard at Righteous Marketing :

I was working for a web based marketing agency, but i used to be the sole guy doing paid search. That meant that I went on sales calls, negotiated rates, sent reports, communicated with the customer and did all of the work. i noticed that doing it for myself really wasn’t much different than what i used to be doing so I took the leap.

Martin Lindeskog, Owner of Egoist International Business :

The trigger came within the late 1980′s, during an one-year advanced study program after highschool. This system was a theoretical and practical program in small entrepreneurship. We as students started, developed, and closed a corporate together in the course of the school year. Our faculty company became a certified dealer for dry flowers and plants. i began my first trading company along with my younger brother round the same time. We had the “big” company name, Swedish Important Import, and we imported computer peripherals, e.g., 3.5″ floppy disks.

Kimberly Crossland, Owner of The Savvy Copywriter :

I worked for a startup and loved the culture, the joy, and the energy inside the company – loads so the truth is that i made up my mind to branch out by myself and begin my very own thing. Startups have this unique way of focusing more at the actual value they deliver. It’s something that enormous brands can’t do besides.

Tell me a few time if you happen to used a business book to unravel an issue — and what were the outcomes?

Daria Steigman, Founder of Steigman Communications :

Smarter, Faster, Cheaper ./p pI was reading a review copy round the time of 1 of my website redesigns once I chanced on a bulleted list of items to contemplate as well as content. Some of the bullets: “It is evident how users can contact me? Do I tell them tips on how to reach me is? E-mail? Phone?…”/p pI was so thinking about ensuring i used to be getting my shiny social media icons on my new site that I’d forgotten to incorporate email and telephone information front and center. Fortunately, the location wasn’t yet live./p /blockquote pstrongScott Wolfe, Jr., CEO of  Zlien /strongstrong: /strong/p blockquote 901763224181″>

Our organization absolutely loves the book  Switch , by Chip and Dan Heath.  Here’s the deal — our company, like many companies, has customers who use our product (i.e. our technology platform).  That requires folks within our customer’s organizations to “buy in” to the platform’s abilities, after which for the tip users to “buy in.”  This frequently requires organizations to switch how they consider the matter we solve…or Switch.  The Chip & Dan Heath book really analyzes the why and human elements behind change management challenges, and we now have literally modeled our onboarding and account management theories behind the foundations during this book.  The results were exceptional. We feel like our customers are more successful at using our platform in this case.

Carla Jenkins, Program Analyst, Federal Government:

The E-Myth while in graduate school and it crystallized the variation between a business owner and an employee who’s just good at their job./p /blockquote pbSteve Sipress, /bbPublisher of /b bMoney-Making Magazine/b b and /b 0 bRhinoDaily/b 0 b: /b/p blockquote pI often recommend a business book for one my clients to read and take action directly to solve a particular problem she or he is having.  When my client does so, the outcomes are mainly excellent./p /blockquote h3What’s the last business book you read, and what did you learn from it?/h3 pbRobert Brady: /b/p blockquote 8787878787879″>

1 7 Habits of Powerful People 1 , and each time I read it, I’m empowered by the concepts of responsibility and accountability.

Martin Lindeskog:

2 Marketing Judo: Building What you are promoting Using Brains Not Budget 2 by John Barnes & Richard Richardson. I got a Eureka moment and began a brand new blog, 3 EGO Dojo 3 . I learned that it’s time to focus more on defense in a mild way, as opposed to hard attack (read: hard selling)./p /blockquote pbChristina Bouza, /bbCofounder & Director of Content for /b 4 bCJ Creative Solutions/b 4 b: /b/p blockquote 384615384615″>

The last book I read, and am still reading is, 5 The Focused Business 5 by Dave Crenshaw.  I benefit from the author’s language, tone, and honesty.  I learned that there’s a lot more to be wary of as an entrepreneur when building a team.  I’ve gained some good insight here about certain characteristics of employees which may bring you down and the way to combat unproductive habits from the beginning.

If you can be any business author, who would it not be, and why?

Brian Smith, Senior Managing Partner of 6 Individual Advantages 6 :

7 David Avrin 7 .  I find his way of writing to be all the way down to earth and straightforward to know.  I also find his approach toward personal interaction to be refreshing and honest.  He has always been approachable and gives himself without violating his set of ethics or his position as an author, speaker and coach./p /blockquote pbCarla Jenkins: /b/p blockquote 7870967741935″>

Adrienne Graham. Her 8 No, You Can’t Pick My Brain…It Costs An excessive amount of 8 is a classic for anyone who have been approached by someone to do something at no cost.

Kimberly Crossland:

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