Over the past few years social media fever seems to have gripped the realm, with greater than 1.06 billion monthly active Facebook users, 200 million active Twitter users and 200 million LinkedIn users. Among the small business community there seems a growing affiliation towards social media as a device for increasing brand visibility and customer reach.
A 2012 survey of 600 small business owners conducted in 2012 by Manta around the U.S revealed that 90 percent were using social networking sites to advertise their business. A 2013 survey by the Wall Street Journal of 835 small businesses shows that LinkedIn (with 41%), You Tube (16%) and Facebook (14%) were considered to be worthwhile social media tools.
Social media tools offer a price-effective technique of promoting a business, yet many small businesses still don’t use social media just because they either don’t have the time or the certainty to take advantage of them . Incidentally, a similar Manta survey confirmed that 58% of the companies using Facebook, struggled with using it effectively.
Fortunately there are social media management applications which could help small businesses manage their social media efforts effectively. In essence a social media management application offers a single platform for updating and managing different social media accounts even as.
Here is a roundup of a few popular social media management tools for small businesses.
Hootsuite , well-liked by many social media professionals, offers a free plan which lets you manage as much as 5 profiles and includes services similar to message scheduling, basic reports and team collaboration. Their paid packages start at $9.99/month and offer additional features like unlimited profiles, Google analytics integration, unlimited RSS feed and far more. The professional version comes with a 30 days trial period. For bigger enterprises with multiple users, try their Enterprise plan.
VerticalResponse Social Media Marketing offers the original feature of integrating email and social media campaigns. The application designed specifically for small businesses includes content suggestions which might be a blessing for small business owners who either don’t have the time or are simply perplexed about choosing relevant information updates for his or her customers. From single posts to multi-week campaigns, the appliance allows posts to be scheduled as much as 30 days ahead. The package costs $18 a month and is a cost-effective choice for businesses which may be using a separate email newsletter service.
In March this year, Pagemodo launched its social media management tool, PageModo Post, with the purpose making information search a great deal easier for small businesses. As per Haroon Mokhtarzada, Vistaprint’s vice chairman of world digital product and co-founding father of Webs , “Pagemodo Posts is one of the simplest ways to post quality, relevant content on your top social networks on the easiest times in the course of the day”. It enables look for content basis keywords and its +Post content allows content to be posted from any website to the social media page on the click of a button. The free package allows one fan page, one tab, one post suggestion, and one post an afternoon. Its paid plans vary from $6.25 to $33.25 per 30 days.
Offering the ease of ‘set it and forget it’, social media management applications are a boon for small businesses foraying into multiple social media. Dependent on your budget and nature of commercial, choose an application it truly is best for you. But before you do, make sure the applying is definitely scalable, supports popular networks reminiscent of Facebook, LinkedIn and Twitter and allows posts to be scheduled well beforehand