Why Content Marketing and Customer Reviews Are So Important. New Study In NY Times Article

We all know that customer reviews are important – that’s why we agonize over Yelp and other review services.

The NY Times writes , Today, products are being evaluated more on their “absolute value, their quality,” Dr. Simonson said. Brand names mean less. The outcomes suggest that businesses should spend less money attempting to shape consumer opinions in traditional ads, he said, and more on understanding what and who’re shaping those opinions.

Here’s your two prong process of success:

1. Continue to market and advertise your online business using paid advertising and great content marketing strategies

2. Make sure you have a technique in place to solicit great customer reviews and reply to any negative reviews. Also don’t forget to can leverage positive reviews to make sure others see them.

Marketing and advertising continue to create awareness about your product and boost your brand. Customer reviews help other folks who’re considering buying from you, to purchase from you.

Want to profit more about easy methods to get referrals for your business and other concepts of promoting? Have a look at this insight from Infusionsoft .

Leave a Reply

Your email address will not be published. Required fields are marked *