Why Postal Mail Marketing Will not be Dead! (Video)

Nowadays of small business marketing everyone is eager about digital and social marketing techniques with a purpose to reach a bigger variety of people for a miles cheaper price. While this may be an ideal way to increase your brands reach, mail marketing, if done correctly, may be a a lot more effective way of reaching potential customers. Here’s why postal mail marketing is absolutely not dead!

I recently received, within the mail, a small package from DIY website builder, Jimdo . During this package was a hand written note, a small Jimdo screen cleaner and a mini pack of gummi bears. Take a look at my video about this here , or watch below to peer why this package had successful effects on me and why I’ll remember them much differently than any other providers of their category.

I’ve recently heard a considerable number of stories about other companies who’ve achieved great success with mail marketing campaigns. The fellows at Iron Tribe Fitness shared the success they’d with a mail campaign to potential customers at a contemporary event we hung on NYC. As Forrest Walden, CEO and Founder, noted to the crowd, “you ought to discover a creative solution to get past the entire ‘junk mail’ so that they open your package”. Iron Tribe did this by sending a small mailer that included a spy glass with it’s marketing information. The undeniable fact that the recipient knew the package contained something moved it immediately to the ‘must open – I’m intrigued’ pile and the response they received was huge.

As Seth Godin said at another recent event in NYC , “Be Weird!”. Effective business marketing is typically about being weird and thinking outside of the box to come back up with something creative that ‘sticks’ with whomever you’re marketing to. Ultimately what you try to attain is being that one company that they give thught to once they are able to make a purchase order. Mail marketing could have that effect – so don’t bury it just yet!

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