Disclaimer: I’m a sucker for a great analogy. That being said, let’s roll.
We all hear the advantages of blogging touted through the blogosphere. Heck, in case you haven’t heard any of the so-called benefits, Jeff Bullas has written up 10 of them , any person of that’s enough to convince me.
Today, however, i need to target one very specific benefit (not on Bullas’ list): A blog serves because the hub of your content marketing wheel.
As the hub of your wheel, all other content marketing efforts radiate out from the blog and shoot back into the blog.
• Blog = Hub
• All Other Content Marketing Channels = Spokes
Why the Blog
The blog is just not some almighty, unconquerable, chief portion of content marketing. There’s nothing magical about firing up a WordPress account and rattling off 300-word bits of wisdom every three days. That’s not blogging. Rather, I’m keen on the blog by means of its versatility. Every content channel has its purpose and lots of of these purposes are ultra-specific.
Instagram, for instance, only permits you to share visual content. Sure, you will get creative and integrate promo codes and other varieties of content, but on the end of the day, it must be visual. I’m not picking on Instagram. You can say the identical of Pinterest, Facebook, Twitter, LinkedIn, and the entire other channels. My point is that each one of those content channels – these spokes – are rather limited.
The Near Limitless Blog
While I hesitate to claim that the choices for a blog are totally limitless, they’re pretty darn close. In case you have a blog, you are able to specialise in more than a few things:
• Telling stories.
• Sharing company photos.
• Selling your products.
• Conversing with an audience.
• Sharing great content from others.
• Addressing pain points.
• Showcasing thought leadership.
This list could go on, and on, and on. Of course, doing various things along with your blog will be pretty confusing in your readers. In the end, your audience has the proper to expect some sort of consistency from you.
What the blog enables you to do is create a hub: One centralized place where all the various spokes of your content marketing efforts can connect.
Think of your blog as a showcase. While it offers its own original content (that is essential), it also connects many of the spokes of your brand (Facebook, Pinterest, FourSquare, etc.).
Does a Blog Must be My Hub
It’s definitely worth mentioning that it truly is only 1 theory. Not every company goes to search out that a blog is the best hub for his or her content marketing wheel. For some it is usually a Facebook page, a Slide Share profile or something else.
The important thing isn’t necessarily that your blog is your hub, but that you’ve a hub. Organizing your content marketing around one centric platform is essential for brand uniformity and a successful web presence. At least, that’s my take.
What’s your opinion
a person Blogging Photo via Shutterstock